Skip to content

How I started out A $120K/12 months Shopify layout agency With simply $100 [From India]

Hello! Who are you and what business did you start?

Hello, this is Vishal Goswami, an eCommerce representative and founding father of Friction Studio, a Shopify agency. At Friction Studio, we trust in making commerce better for everybody. This is, we assist you sell in a frictionless way.

Through our years of revel in and know-how, we assist DTC manufacturers design, build and grow their shop on Shopify. We help them construct a logo presence and grow exponentially by means of running at the right techniques and creating conversion-centered Shopify shops with a useful consumer experience. As said above, we’re a group of Shopify professionals focused on eliminating the friction among eCommerce design, development, and method to enable DTC growth.

This challenge of Friction Studio has been a roller coaster ride. It strikes a chord in my memory how lower back in the days, I had started this employer with just $a hundred, and we’re making $10k/month on common today. It feels super to cater to huge brands within the enterprise and onboard Shopify plus traders. These days, I feel privileged to be developing a great effect inside the eCommerce environment and helping traders ease their promoting adventure.

What’s your backstory and how did you come up with the idea?

I wasn’t always a Shopify expert until I needed to turn out to be one!

As another Indian youngster, i’ve had the equal ordinary: faculty, homework, eat, sleep, and repeat. However, my eternal hobby and love for computer systems have brought me here. At 17, I learned HTML, CSS, and Javascript all by myself. Back then, i was running on WordPress for a few local customers. However, sooner or later I got here across dropshipping and Shopify. I then kicked off my Shopify adventure through starting a dropshipping keep.

As continually, I had this for all time hobby in website designing and development, so I designed one for myself and published it in a facebook institution full of emblem proprietors. I were given to peer there was loads of traction on my publish, which also led me to my first customer from that. Way to my forever passion for attempting new things, I commenced designing and growing Shopify stores for small brands.

When I started out all this in 2016, the times were hard, and that i couldn’t even have enough money a pc by myself. I remember when i used to be issued a pc for the duration of my excessive school from the government’s aspect for being a scholar. I used to research the whole lot from coding to designing from the unfastened tutorials to be had at the net.

After growing few stores I started out an organisation with my accomplice and constructed it from scratch to grow to be legitimate Shopify experts. Later I left the organisation I constructed with my accomplice due to some motives in past due 2020. Then I started thinking about creating a new one from scratch with a strong and unique imaginative and prescient.

It is whilst all of it commenced. I started gaining knowledge of the ropes of branding and aligning design with it for myself and later for manufacturers struggling with it.

In December 2020, I finally took the decision of taking the whole thing I had discovered to this point. I began with setting up stores for D2C brands beneath the call of Friction Studio. We wanted to make the experience of taking your logo online ‘frictionless’ in order that agencies don’t must spend weeks and months constructing a excellent save that converts.

As I were given into the eCommerce enterprise, I saw brands struggling to discover someone who may want to apprehend their imaginative and prescient and help them translate it into an excellent storefront. Due to the fact that that day, Friction Studio has delivered optimized design answers to manufacturers of all sizes. We optimize, redefine, and offer you with a custom-made Shopify storefront primarily based in your niche.

I noticed an opening in pertaining to the goals and imaginative and prescient of the manufacturers. Either their knowledge of the store setup become not up to the mark, or it resulted in a website that did no longer represent their brand’s message. Their websites lacked the functionalities that can flip traffic into customers. Not to mention even create a long-lasting impact on those site visitors!

Developing an impactful Shopify internet site is tough, with first-class practices continuously evolving. But, with Friction Studio design and Shopify specialists guiding the manner, brands loved outstanding conversion prices. I had this attitude of fueling the enterprise increase of numerous manufacturers thru commercially-optimized internet site designs.

We took matters into our hands from brand strategy, layout, and custom implementation whilst putting in place a web store. We labored closely with D2C corporations over the following couple of months. It commenced as a studying curve and ended in what you already know because the Friction Studio today!

Returned then, my budget failed to appearance incredible. I slightly had a few $100-2 hundred to invest. I needed to begin it all from scratch as I had 0 clients that time.

Take us through the process of designing your services.

I commenced running with Shopify keep proprietors from various community and fb businesses. I worked at the design and improvement the front by way of taking assist from a few experienced designers within the enterprise and exploring new layout developments in keeping with diverse niches and merchandise.

The first few customers were from facebook companies. I had built certain valuable connections with the aid of answering queries and generating value in groups and communities. Later I saw we had to specify a few niches and smash down our services and services. Looking at my previous consumers, I derived that we have been properly at building shops for supplements, health, health wellbeing, CBD, skincare, and lifestyle brands especially.

I needed to set our work procedure to expand the excellent results for manufacturers and offer them with the high-quality revel in. So I made a small group of freelancers and made SOPs for them. This included a concrete machine for our income, onboarding clients, discovery periods, and service transport.

We focused more on logo targeting, needs, story, dreams, and vision. I evolved a foolproof process to apprehend their imaginative and prescient, undertaking, and intention.

The primary character to join me changed into my closest buddy – Devang Tiwari. He’s a man with splendid management competencies. He reduced my workload, and that i knew my commercial enterprise turned into in safe fingers proper when I surpassed him specific obligations. He is right at crises and might manipulate matters even on the ultimate minute. He has continually been with me in every stage of building Friction Studio.

“Do not ever pop out without a plan and clear vision. In any other case, you will turn out to be spinning in a set cycle without any desires.”

I further made a complete-carrier breakdown and optimized delivering the high-quality provider. Building the right team changed into one among the most important challenges for me. Finding people with the equal imaginative and prescient and goals as yours is continually tough. But, after spending numerous hours and strength, i discovered some correct folks that may want to be a part of us and improve the great.

In the ones days, I used to work 15 hours a day. I treated the whole thing by myself, from making paintings, conversation, consumer updates, income, and everything you may think of in a startup.

This photograph of early days in January, me mastering structures and control so i will cope with the initiatives in a higher way.

Describe the process of launching the business.

Friction Studio has been a dream challenge! Seeing the whole thing grow to be truth stored giving me goosebumps. To mention I had the entirety planned from day one will no longer do justice. Rather, I kept proceeding regularly, and each subsequent step has been a discovery for me. My buddy helped me decide the call of our challenge as “Friction Studio” whilst we had been just chit-chatting approximately web sites and services.

To start with, our major focus for advertising and marketing become content advertising and seo. We commenced with Instagram, facebook, Linkedin, and website advertising and marketing. Inside the first segment, at the same time as launching, I employed 2 designers, 2 builders, and one account manager.

Launch become quite worrying for me as we had to construct case studies and evaluations first so I spent a number of time getting a few amazing paintings and case research achieved. It took me 2 months to get my first purchaser and after that, i was out of clients and did not know where my next patron would come from.

I labored loads on our content, positioning, and focused on. Now our primary focus is search engine optimization, content marketing, blogs, and paid advertisements (that we will try this 12 months). Transferring in advance, we idea of onboarding some huge brands, observed by using rolling out case studies that communicate of our work and outstanding skills.

Take a look at out our current case have a look at of a Streetwear emblem: ANARCHY

Click here to test out all our case research.

Today, with outstanding learning, we’ve got correctly got preserve of a few precise case studies from some outstanding brands within the industry. We are also on the verge of launching our podcast quickly this year (2022). As we recognise, ‘content material is the King,’ we also are focusing aggressively on this course. We shall be specializing in blogs, emails, social media, and diverse different channels to offer value and get ahead with greater outstanding brands.

I love constructing organizations, working with brands, and scaling them to the moon. I am constructing this organization with my sheer dedication. Nonetheless, i’ve many massive plans lined up for this year. The beyond 12 months has been complete of americaand downs with a wonderful experience.

This enterprise startup value became as meager as I began from $a hundred with only a domain and felony registration. I bought a few software program after having a few customers.

Considering that release, what has worked to attract and keep customers?
Niching down is the key to preserving customers and becoming the quality inside the industry. After some months, we found out that, after which we started to interrupt down to one-of-a-kind niches. We now target supplements, CBD, lifestyle, and splendor brands. My number one shoppers these days consists of the CBD and supplement enterprise.

We’ve got given a shot to content material advertising projects that have helped us get maximum of the network’s clients and referrals. We are now trying all of the methods, together with Google and fb ads, e mail outreach, and LinkedIn.

Having worked with splendid and well-known brands from diverse industries, we are now looking ahead to rolling out a press launch this yr along with presenting a few brilliant case studies.

I see a sample in our paintings procedure and carrier delivery that eliminates the friction, and people love that. We paintings towards driving fee and offer time optimizing answers to manufacturers. As they are saying, “time is money,” we at Friction Studio make sure to store our patron’s time and supply the fine studies. Accordingly, they could consciousness on growing their sales strategy whilst we do all the work.

Another way to hold on in your possibilities is to talk with them and create an emotional, real human cost contact. Remember, your clients want to be heard, understood, and valued simultaneously. Expertise their challenges, knowing their funding plans will help you support your bond with the emblem. So the next time they are seeking out some thing, they will straightaway touch you instead of looking for some other answer company. So please remember this as a pro tip to shape an emotional bond along with your target audience for that longer retention.

I will in addition maintain with the quote as they are saying, ‘your hunger to convey the higher should by no means stop.’ i am nevertheless at the way to building a seamless manner for DTC manufacturers. We do now not take just any logo. Rather, we try to discover if they’re critical with their challenge. In the event that they have some real visions attached to their on line eCommerce journey and their plans on achieving them in the course of our discovery periods.

Content makes authority and brings exceptional leads and clients, so we’re greater focused on that.

How are you doing these days and what does the future seem like?

We observe price-based pricing in phrases of margin and pricing, which continues to be the least offered price within the market. In spite of that, we’re growing our branding and cost and making the rate possible for all of us through the day.

As of now, we’re securing around 40-50% margin, we have an amazing consumer base, and we are specializing in getting more into Shopify plus and headless commerce. Our destiny aim is to create extra custom storefronts and paintings on VR (virtual reality) for Shopify manufacturers.

We’re that specialize in many segments, such as supporting brands create superior consumer reports with the assist of latest tech in Shopify. We’re launching a new podcast, specifically for brand proprietors who can examine from other founders.

Our significant vision is to create an business enterprise that gets rid of friction from growth and makes the manufacturers accelerate their performance and make greater sales.

The past 12 months has helped us attain a few top notch achievements. With our sheer willpower and zeal, we have been in a position to perform over 35 projects in view that our status quo. Our team that commenced with simply three human beings improved to a complete of ten individuals.

A large shoutout to all our companions and customers who made it manifest.

Through starting the business, have you learned anything particularly helpful or advantageous?

The largest mistake I made become hiring men with a terrible skillset. In a while, it fee me a lot in phrases of labor and understanding the concept of our logo. A bad skillset will damage the business and the tradition you need to preserve. Some other thing that we failed to awareness on for pretty a long time become our online presence.

I will advocate having an awesome group and creating appropriate logo values. On the way to make you extra sustainable and hold the increase fee higher.

I’ve collaborated with a few distinguished groups inside the preliminary segment, which turned out to be a absolutely accurate decision. I made partnerships with numerous advertising and marketing, social media organizations, and Shopify apps. That continues your cash flow in the preliminary phase whilst you don’t have any customers and are new to the market.

The excellent aspect that helped me became learning approximately marketing and sales. If I had best stuck to the designing and improvement regions, it wouldn’t help me develop. As an entrepreneur, you need to make investments extra time into growing the business than growing the products. So I started out gaining knowledge of about advertising and sales. That helped me a lot to provide this company the right route. I observed boards, books, magazines, and guides.

What platform/tools do you use for your business?

My favored gear are:

1. Slack (for conversation)
2. Clickup (for mission control)
3. Zoho Books
4. Calendly

At friction Studio, i am usually experimenting with all of the new era that continues coming. As for now, Shopify is our number one platform to construct eCommerce shops. Aside from Shopify, we use Hubspot as CRM, Snovio for outreach, G Suite for emails, ClickUp for client control, and records-maintaining. All our informal team chats are executed on WhatsApp and Skype.

What had been the most influential books, podcasts, or different sources?

E-myth revisited and Hooked are of my favorite books to recommend to others. Those books have had a whole lot of impact on my coping with the enterprise.

I am also a fan of TheFutur podcast via Chris Do. Chris is an expert in creative offerings and helps innovative enterprise owners to make bigger exponentially. Besides “The Futur,” I concentrate to Shopify Masters, specifically primarily based on trade and advertising.

Advice for different entrepreneurs who want to get started or are just starting out?

If you wish to begin an agency inside the innovative area, make sure you have a legitimate vision, mission, and purpose of the organisation and how you wish to impact the environment. There are numerous startups and big techies who’re excelling available. Do now not ever come out without a plan and clean imaginative and prescient. In any other case, you’ll become spinning in a set cycle without any goals.

· Create a entire lead, income, and carrier shipping machine.
· Construct a group that can deliver past expectations.
· Don’t fall for huge numbers. Within the beginning, every body is unique, and that they rate what they are really worth, so begin with small and scale it to excessive.
· Make sure you are getting at least a 50% margin. Else it will be difficult to push ahead.
· Do not get right into a rate cycle due to the fact you goal small business owners whilst you begin. They pay less, but as soon as you have a terrific portfolio and process, scale your pricing and advertising to more prominent brands with a complete and rate cost-based pricing.